{"id":17558,"date":"2026-06-24T08:40:12","date_gmt":"2026-06-24T11:40:12","guid":{"rendered":"https:\/\/www.biolabeco.com.br\/?post_type=imprensa&#038;p=17558"},"modified":"2026-06-24T09:26:28","modified_gmt":"2026-06-24T12:26:28","slug":"biolab-teams-up-with-street-artist-elvis-mourao-to-humanize-mental-health-communication","status":"publish","type":"imprensa","link":"https:\/\/www.biolabeco.com.br\/en\/imprensa\/biolab-realiza-collab-com-o-artista-urbano-elvis-mourao-para-humanizar-comunicacao-em-saude-mental\/","title":{"rendered":"Biolab teams up with street artist Elvis Mour\u00e3o to make mental health communication more relatable"},"content":{"rendered":"<p>To bring the conversation about mental health into people\u2019s daily lives in a more lighthearted, human, and open way. That is the goal of the\u00a0<strong>Biolab Pharmaceuticals,<\/strong>\u00a0one of the ten largest laboratories in the Brazilian market, with the launch of its initiative focused on the Central Nervous System (CNS) segment. Focused on promoting emotional well-being, the initiative combines science with the sensitivity of art to demystify the stigmas surrounding mental health care.  For this project, the company collaborated exclusively with the renowned urban artist\u00a0<strong>Elvis Mour\u00e3o,<\/strong>\u00a0who authored the work\u00a0<strong><em>\u201cThe Illustrated Brain.\u201d.<\/em><\/strong>\u00a0\u00a0Known for his striking lines and contemporary aesthetic, the visual artist and graffiti artist deconstructed the anatomical representation of the brain. In the composition, intertwined organic forms and his playful characters symbolize how thoughts, emotions, and neural connections coexist in harmony. The colorful visual identity was designed to convey the diversity and energy of everyday mental processes.<\/p>\n\n\n\n<p><strong>Pharmaceutical Company Launches Campaign That Combines Street Art to Raise Awareness About Mental Health \u2013\u00a0<\/strong><em>\u201cMy main concern was to avoid an anatomical representation of the brain and to convey its complexity in a light, vivid, and accessible way. Urban art has the unique power to communicate without technical or clinical barriers. I wanted people to look at the illustration and feel an immediate connection, fostering empathy,\u201d,<\/em>\u00a0the artist explains\u00a0<strong>Elvis Mour\u00e3o.<\/strong>\u00a0\u00a0<em>\u201cGiven our approach to the central nervous system, we understand that caring for mental health goes far beyond traditional clinical treatment. It also means providing a welcoming environment, treating people with humanity, and demystifying the stigmas that still surround mental health. Harnessing the power of urban art and Elvis Mour\u00e3o\u2019s sensitive style is our way of bringing this commitment to life, showing that mental balance and well-being can and should be discussed in a lighthearted, dynamic way that\u2019s more in tune with people\u2019s daily lives,\u201d,<\/em>\u00a0highlights\u00a0<strong>Lucas Marqueto Passos,<\/strong>\u00a0Marketing Manager at Biolab Farmac\u00eautica.<br><br>Read the article: <a href=\"https:\/\/www.folhavitoria.com.br\/cotidiano\/danza-assina-campanha-de-prestacao-de-contas-dos-municipios-para-o-governo-do-espirito-santo\/\">Biolab teams up with street artist Elvis Mour\u00e3o to make mental health communication more relatable<\/a><\/p>","protected":false},"featured_media":17560,"template":"","categories":[1577],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biolab realiza collab com o artista urbano Elvis Mour\u00e3o para humanizar comunica\u00e7\u00e3o em sa\u00fade mental - Biolab &amp; 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