{"id":18577,"date":"2026-08-27T08:57:22","date_gmt":"2026-08-27T11:57:22","guid":{"rendered":"https:\/\/www.biolabeco.com.br\/?post_type=imprensa&#038;p=18577"},"modified":"2026-09-01T09:04:25","modified_gmt":"2026-09-01T12:04:25","slug":"corporate-gamification-how-games-transform-training-and-engage-employees","status":"publish","type":"imprensa","link":"https:\/\/www.biolabeco.com.br\/en\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/","title":{"rendered":"Corporate Gamification: How Games Transform Training and Engage Employees"},"content":{"rendered":"<p><em>DHO's strategy combines technology, board games, and real-world rewards to accelerate learning at large Brazilian companies<\/em><\/p>\n\n\n\n<p>The adoption of corporate games has been revolutionizing the\u00a0<strong>internal training<\/strong>\u00a0by transforming tedious training sessions into dynamic experiences that encourage employees to actively participate in all strategic phases of the company.<\/p>\n\n\n\n<p>Second\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/marcos-tolini\/\"><strong>Marcos Tolini<\/strong><\/a>, executive manager at Academia Biolab e Co, explained that the corporate university was designed to organize the entire learning ecosystem and connect the company\u2019s top in-house experts. The executive emphasizes that the project\u2019s primary role is to transform information into real behavioral changes, using dynamic formats such as videos, podcasts, and practical examples drawn directly from the field. \u201cWhen professionals see their daily routine reflected in training simulations, that knowledge becomes immediately applicable and boosts teams\u2019 operational efficiency when serving customers. The success of the\u00a0<strong>corporate training<\/strong>\u00a0\u201dIt depends on the ability to create practical solutions that bring direct value to employees\u2019 daily routines, avoiding purely lecture-based classes that lack practical utility,\" he explains.<\/p>\n\n\n\n<p>Read the full article on the website: <a href=\"http:\/\/Gamifica\u00e7\u00e3o Corporativa: Como os jogos transformam treinamentos e engajam colaboradores\">Corporate Gamification: How Games Transform Training and Engage Employees<\/a><\/p>","protected":false},"featured_media":18578,"template":"","categories":[1577],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamifica\u00e7\u00e3o Corporativa: Como os jogos transformam treinamentos e engajam colaboradores - Biolab &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biolabeco.com.br\/en\/press\/corporate-gamification-how-games-transform-training-and-engage-employees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamifica\u00e7\u00e3o Corporativa: Como os jogos transformam treinamentos e engajam colaboradores\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gia de DHO alia tecnologia, jogos de tabuleiro e recompensas reais para acelerar o aprendizado em grandes empresas brasileiras A ado\u00e7\u00e3o de jogos corporativos vem revolucionando o\u00a0aprendizado interno\u00a0ao transformar treinamentos cansativos em jornadas din\u00e2micas que incentivam a participa\u00e7\u00e3o ativa dos colaboradores em todas as etapas estrat\u00e9gicas da empresa. Segundo\u00a0Marcos Tolini, gerente executivo da Academia Biolab [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biolabeco.com.br\/en\/press\/corporate-gamification-how-games-transform-training-and-engage-employees\/\" \/>\n<meta property=\"og:site_name\" content=\"Biolab &amp; Co\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T12:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biolabeco.com.br\/wp-content\/uploads\/2026\/09\/Marcos-Tolini-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biolabeco.com.br\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/\",\"url\":\"https:\/\/www.biolabeco.com.br\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/\",\"name\":\"Gamifica\u00e7\u00e3o Corporativa: Como os jogos transformam treinamentos e engajam colaboradores - Biolab &amp; Co\",\"isPartOf\":{\"@id\":\"https:\/\/www.biolabeco.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biolabeco.com.br\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biolabeco.com.br\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biolabeco.com.br\/wp-content\/uploads\/2026\/09\/Marcos-Tolini-scaled.jpg\",\"datePublished\":\"2026-08-27T11:57:22+00:00\",\"dateModified\":\"2026-09-01T12:04:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biolabeco.com.br\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biolabeco.com.br\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biolabeco.com.br\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/#primaryimage\",\"url\":\"https:\/\/www.biolabeco.com.br\/wp-content\/uploads\/2026\/09\/Marcos-Tolini-scaled.jpg\",\"contentUrl\":\"https:\/\/www.biolabeco.com.br\/wp-content\/uploads\/2026\/09\/Marcos-Tolini-scaled.jpg\",\"width\":2560,\"height\":1428,\"caption\":\"Academia Biolab & Co. lan\u00e7ada este ano oferece mais de 1.000 cursos gratuitos na plataforma.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biolabeco.com.br\/imprensa\/gamificacao-corporativa-como-os-jogos-transformam-treinamentos-e-engajam-colaboradores\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biolabeco.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gamifica\u00e7\u00e3o Corporativa: Como os jogos transformam treinamentos e engajam colaboradores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biolabeco.com.br\/#website\",\"url\":\"https:\/\/www.biolabeco.com.br\/\",\"name\":\"Biolab\",\"description\":\"Na Biolab &amp; Co, ci\u00eancia e cuidado caminham juntos. 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