Corporate Gamification: How Games Transform Training and Engage Employees
DHO's strategy combines technology, board games, and real-world rewards to accelerate learning in large Brazilian companies
The adoption of corporate games has been revolutionizing the internal training by transforming tedious training sessions into dynamic experiences that encourage employees to actively participate in all strategic phases of the company.
Second Marcos Tolini, executive manager at Academia Biolab e Co, the corporate university was structured to organize the entire learning ecosystem and connect the company’s top in-house experts. The executive emphasizes that the project’s key role is to transform information into real behavioral changes, using dynamic formats such as videos, podcasts, and practical examples drawn directly from the field. “When professionals see their daily routines represented in training simulations, that knowledge becomes immediately applicable and boosts teams’ operational efficiency during customer service interactions. The success of the corporate training ”It depends on the ability to create practical solutions that bring direct value to employees’ daily routines, avoiding purely lecture-based classes that lack practical utility," he explains.
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